©2016 Judy Olsen Design              70 Main Street Suite 21, Warrenton, Virginia 20186

 
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about.

We are a small design studio that excels at creative problem solving. Whether its a brochure, branding, logo, food or beverage package, or label—great design presents your information in an unexpected way with a clear and compelling visual message. With over 25 years of experience in branding and design, working on all sorts of products, we enjoy thinking outside of the box to create visually memorable brands.

We have a thorough understanding of the many processes involved in print and production, so what you see in concept is what you get in your end product, only better. We work closely with suppliers to ensure that things go smoothly and we use current technologies in the best combinations to achieve our end goal in a cost-effective manner.

Depending on the needs and size of the project, we pull the right people for the job from my team of professionals. This allows us to take on jobs of all sizes without the high overhead of a large agency.

process.

Once we've connected you'll fill out a design questionnaire or schedule a call, which will give us the information needed to create a quote for your project. If you are local, we can meet in person to make sure we are a good fit. Our quote decks go through the project, the pieces you'll receive and a rough timeline. Once the quote is accepted you'll get a contract to sign and an invoice for the downpayment so we can get started.

clients.

We work with all kinds of business to consumer products and services companies, from start-ups to established brands. Need a new unforgettable brand, packaging, or marketing materials? Have a brand that needs a refresh, a new or existing food, beverage, or consumer product that needs packaging, or updated marketing materials?

Contact us and let's talk about it.

 
 
 

The clean, modern boho vibe of this salon and spa called for a clean and modern logo. See more of the print pieces and the website we created for this client in our other portfolio categories.

 

logos & branding.

Image is everything. What does your brand say about you? Is it time to give your brand a refresh? Do you have a new brand that you need help with from strategy through design? Maybe all you want is a logo and a condensed visual guideline for your brand—we can help.

 

Every branding project includes a condensed brand guide with the logo in multiple file formats, a color scheme, and fonts to ensure that going forward, you can keep your marketing on point with your brand. If you want to go into more detail and strategy, talk to us about our full branding options.

 

From the simple to the complex, we can help make sure that your brand is on point.

 

print.

It's important to keep your branding and messaging consistent across everything you do.

For print design, the size of the printing surface is one of the biggest determiners of how the space will be utilized — what design elements will be used, the amount and size of the text, etc. It's like putting together a visual communication puzzle that clearly and compellingly conveys your message to your targeted audience.

 

Though there are standard sizes for many projects, possibilities are virtually unlimited, with paper choices and printing and finishing techniques constantly changing. Whether it's an ad, brochure, rack card, book—anything that gets printed—we can help by giving you a piece that gets you noticed!

The system we designed for this client allows us to easily add pieces as the business grows.

 

wine & spirits.

Consumers are influenced by packaging in the wine, beer, and spirits category more than any other. A great label can sell your first bottle, after that it's up to your winemaker, brewer, or distiller. So it's vital that your packaging accurately reflects your brand and meets your customer's expectations. Regulations, paper stock, bottling machine limitations, printing processes, embellishment techniques, and bottle shape all have a major impact in this category. A designer needs to have an understanding of all of these things plus strong communication skills to help you get through the label approval process and work collaboratively with printers and suppliers.

One thing we have that most other designers don't is a thorough understanding of the bottling process. We have spent hours working on a mobile bottling line and have a very thorough understanding of the process and what works and what doesn't so you end up with a great looking package and a headache-free bottling day. We have access to a mobile bottling line that gives us the opportunity to try things out when we have an idea that is a little out of the ordinary. A perfect example of a such a package can be seen in this short video.

We did the labels for this line of wine years ago and the client came back to us last year to adapt the design to cans for their first foray into canned wine.

 

packaging.

Great packaging sells product and great package design is problem solving at it's best. You've got information that has to be included, sometimes with legal restrictions, and limited space to fit it in. Depending on the printing process or materials being used, there may be production restrictions that need to be taken into consideration.

Start-ups and young brands may have plans to grow which should be taken into consideration in the design phase. When it becomes cost-effective to switch to a different printing process will it require a packaging redesign? We design today with the future in mind.

 

A designer needs to understand all of these things and still be able to create a compelling package that grabs the consumer's attention and communicates your message in just a few seconds. It's not easy, and it's not something that every designer can do—but it's something that we are passionate about.

We created flow wraps for a gourmet popsicle shop who was expanding their line-up with a fortified popsicle. We designed these wrappers to easily move to the more economical flexographic printing method as the business grows by keeping the number of colors low.

 

websites.

A lot of small businesses need a website that they can easily edit themselves. Or a website that is fairly simple but is well designed. That's where we can help. We don't code and we aren't developers (but we do know some good ones we can work with when it's needed)—but we know good design and how to get your message across in a way that makes sense and is easy to navigate. If that's what you need, then let's talk .

As part of the branding package we designed this robust website for a growing salon. Built on the wix platform. See it here.