Rebrand or Refresh Quiz | Judy Olsen Design

How long has it been since you last updated your brand?

Less than a year

1-2 years

3-5 years

5-10 years or more

How up-to-date are your visuals?

Totally on point: your visual style is fresh & current

Suitable: your visual style may not be pushing the envelope but it holds up well in the current environment

Outdated: your visual style represents older trends and feels stagnant

How well does your current brand represent you?

Very well: there is meaning behind our design & the message & feel we wnat to convey is well communicated

Pretty well: our design reflects most of what we want it to, but it could be better

Not well: our design doesn't communicate who we are as an organization & maybe even sends the wrong message

How thorough is your brand book?

Very thorough: everything from our brand theme, logo, color palette, typography, photography style and guidelines is laid out

Pretty thorough: it has most of the above but needs updating

Not thorough: it's missing a lot of the above

We don't have one, or we have one but rarely use it

How would you describe your brand strategy?

We have it nailed: we know who our target audience is and how we want to make them feel. We’ve got a clearly defined brand identity, narrative, positioning and messaging to help us achieve our goals

It’s pretty good: we feel good about how well we know our target audience and how we want to make them feel. Our brand identity, narrative, positioning, and messaging mostly support this but we could probably benefit from a strategy update and better understanding of our target audience.

It’s not good: we don’t really have a clear understanding of our target audience and can’t agree on how we want to be perceived. Our brand elements are out of alignment

We’ve never really had a defined strategy

How consistent is your brand across channels and assets?

Very consistent: Our brand feels cohesive no matter where it appears. We have plenty of templates and guidelines to make creating new assets easy

Pretty consistent: We are mostly consistent across channels and assets but some spots feel a little different. Our assets sometimes feel a little outdated

Inconsistent: We are all over the place. We look and feel different across channels and assets. We don’t really have any templates or guidelines

Is Your Brand Hitting the Mark?

Rebrand or Refresh?