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Ash Salon + Spa

When she decided to open her own salon, owner Ashley Gray came to us to help her with all of her branding. Once again, we created a brand that could grow with her and designed pieces in a way that would allow her to expand. And expand she has! Within two years she outgrew the space she was in and moved to a new building, added more stylists, and a spa. And we've been right there along with her.

Service

Brand Identity, Collateral & Website 

Client

Ash Salon + Spa

Year

2019

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One thing about this business category is that it's fashion conscious—and fashion changes! The fashion elements of her business may change but the underlying branding stays the same.

She started as Ash Salon and then expanded to include a spa, which meant a logo change and additional branded pieces. Since some of her services are experiential we are always thinking about ways to incorporate that and extra special touches for their marketing pieces.

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The Logo

This clean and modern logo works so well for this salon. The black and white logo allows us to change secondary brand colors as fashion changes. In fact, we are currently in the midst of replacing the "millennial pink" with a new palette and the interior decorating of the salon is also undergoing a little makeover—but the logo still works with it all.