Milda Vaivada H.O.M.E.
Milda Vaivada has big plans for her brand—starting with a gift shop that centers around Honoring Our Mother Earth (H.O.M.E.).
Brand Identity, Collateral
We pulled inspiration from her Lithuanian heritage, spirituality, store contents and her core values and beliefs to create a custom, hand-illustrated logo for her unique gift shop.
We provided Milda with her logo in various formats so that she has flexibility in how she uses it. The main logo is very detailed and would not be suitable for some applications so we also provided her with a more simplified version using just her monogram.
Having versions of your logo that work in different circumstances is key to being able to maintain consistent branding.